INTELLIGENTSIA has been distributing their product in greater Sun Francisco area through their business partner, but now opens their "base", own roasting station, on Mariposa, San Francisco.
Based on Chicago, Intelligentsia is well known, one of the top three big name of, third wave coffee roaster in the States. It is not too much to say that "Their passion in coffee roasting has started and boost the Third Wave movement" together with Stumptown Coffee Roasters and Counter Culture Coffee.
As one of the leading center, San Francisco's Coffee market is highly diverse. Regarding the aspect of roasting, there are a wide range of techniques to express single origin flavors. Ritual coffee roasters and Sightglass Coffee Bar & Roastery emphasize "flavor/uniqueness of specialty beans" with light roast, which is often poorly described in one word, "Scandinavian Style". Blue Bottle coffee emphasizes balance between roasting and beans' flavor, when Four Barrel focus more on roasting technique to enhance beans' flavor. Referring the fact that there are a large number of roasters flowering here in SF area, there is a question: "Why big name like INTELLIGENTSIA opens the factory now?" Coffee market here is highly competitive as well as exclusive to non-locals. Let us see how this factory survive here, one of the most competitive foodie town.
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