Ka'u became such a booming coffee farm for last 5yrs or so, producing high quality and well taken care of beans to surprise the market. Rusty's Ka'u is one of legendary coffee beans in Ka'u area which mostly distributed by Blue bottle coffee by James.
This Ka'u is a way off what Ka'u really is.
Starbucks roasts for espresso, originally to bottom up the second grade, or lower, green beans with deep-roast. They have succeeded to upgrade value of coffee in the States as well as to re-establish/to accelerate coffee culture.
Now is time for the third wavers, specialty coffee, single origin, COE, and so on..., so, maybe, it is time for them to brush-up idea of coffee roasting.
Ka'u is special.
If there is appreciation to farmers and their work, their way of treating beans may differ.
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